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Unfair competition and New Jersey business law

Many small companies in New Jersey are primarily concerned with maintaining profitability. Large companies have this concern as well, but they may face even larger issues, such as international business disputes or other issues with foreign companies. However, no matter how large or small a company is, at times there may be issues of unfair competition that need to be addressed.

What is unfair competition? Well, in New Jersey, the law specifically defines some practices that would constitute unfair competition methods. These practices include the use of another company's trademarks or brand names, as well as doing business off of another company's reputation or goodwill.

Of course, there are many other types of conduct that could also lead to allegations of unfair competition as well. Some deceptive trade practices, appropriation of another company's trade secrets or even negotiating in bad faith could all constitute, in some form, a type of unfair competition.

Business law in New Jersey attempts to provide a level playing field for companies that sell consumer goods or services. When businesses in New Jersey believe that they are facing an issue that involves unfair competition, they may need to take action. However, this type of business litigation can become quite complex, as proving the allegations may be easier said than done. But, with the right approach, companies in New Jersey can be successful in holding other businesses accountable when they engage in unfair competition practices. Then they can get back to the primary objective of making a profit.

Source:, "Title 56 - TRADE NAMES, TRADE-MARKS AND UNFAIR TRADE PRACTICES," Accessed June 4, 2017

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