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Retaining culture and control can be key in business sales

The craft beer scene has taken off in recent years, with many small, privately-owned breweries experiencing great success. Many people in Moorestown who enjoy a locally-made port, stout or pale ale can attest that their favorite breweries offer products not found in larger commercial operations. However, the time may come when the founder of a craft brewery may consider selling to a larger company. They may wonder, is selling their company a wise business move, or are they simply "selling out?"

One thing craft brewers may want to keep in mind is their company's culture. The culture of many craft breweries is that of a love for their product and for the local audience that they source from and sell to. With this in mind, if a craft brewery transfers ownership to a larger corporation, they may want to think about how they can maintain this culture going forward.

Another thing to consider, when changing ownership, is who is still running the show. For example, some craft brewers are able to stay at their same location and retain their same workers. And, through their new ownership, they are able to increase production, as well as sell to more patrons and have the finances needed to experiment with their product. But, even if they are still running the show, they are still accountable to the new corporation.

As this shows, craft breweries -- or any small business for that matter -- can reap the benefits of selling to a larger corporation, if they are able to retain their brand identity and stay in charge of their operations.

Nevertheless, business sales are legally complex matters. Therefore, small businesses selling to larger corporations may still want to discuss the potential sale with an attorney before moving forward.

Source:, "Selling Your Startup to a Large Corporation: Dilemma or Opportunity?," accessed Feb. 4, 2017

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