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Business planning brings New Jersey a new commuting option

Thousands of New Jersey residents commute on a daily basis through a variety of transportation options. Some people take buses, some trains and others carpool. Enterprise Holdings' business planning is bringing another alternative to our state.

Enterprise Holdings, which owns Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car, spearheaded a program called "CarShare" for its customers. The program allows customers to rent cars without visiting a rental site for hours instead of days. CarShare is currently up and running in 20 locations.

The New Jersey locations are set to be in Hoboken and Jersey City. Enterprise Holdings says that commuters in the New York metro area will have access to superior customer service and late-model cars. As the area continues to grow, this option could give an already taxed public transportation system some needed assistance.

Many in the area either do not own their own vehicle or would be relieved to avoid putting additional wear and tear on their personal vehicles. CarShare has the potential to provide benefit to commuters and revenue for the company. No information on when the service will begin was reported.

A crucial part of business planning for any company is to find where there is a need for a company's goods or services. Once those markets are identified, planning can begin on how to implement a move into those areas. Marketing is part of that planning, but there are other business and legal issues to be resolved before a move can be made. Having the answers to these issues -- especially in an unknown market -- can help ensure a safe journey into the future.

Source:, Enterprise expands CarShare to New Jersey : Business, Lisa Brown, Dec. 9, 2013

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