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Yale University files business litigation against Yale Academy

Name recognition is a big deal in business. Presumably, the more a company can get its named recognized by people, the more business it will attract. It is because of this that some companies initiate business litigation against another company whose name is believed to be too similar. This was the case when Yale University filed a lawsuit against Yale Academy, a college admissions business in New Jersey.

Yale University is a popular east coast Ivy League college that most people have heard about and many students around the world would like to attend. Yale Academy, on the other hand, has been in business for about 18 years and has satellite offices in three states, including New Jersey. The two have negotiated a settlement in which Yale Academy is changing its name to Y2 Academy.

The copyright infringement suit alleged that Yale Academy deliberately chose a name similar to the university in order to confuse potential students and drive more traffic to itself. The academy even had the same blue and white color scheme that Yale University is known for having. The university also asked for monetary compensation in its lawsuit, but the settlement does not appear to address any such award.

Despite a seemingly logical explanation as to how Yale Academy was named, there is no guarantee that a judge or jury would have agreed that the name was not too similar. Sometimes, it's better to settle business litigation than to continue fighting what may eventually be a losing battle. There are many ways that this case could have ended, but when going up against an institution as well respected as Yale University appears to be, Yale Academy may have made the right decision for its business.

 

Source: sfgate.com, "NJ business changes after being sued by Yale," July 2, 2013

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