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New Jersey entrepreneurs' business planning favors slow start up

A new business in New Jersey is helping small businesses by building mobile apps for them. The business planning is geared toward helping new companies to slowly build up their clientele. The new business, called MainStreet, currently has approximately 200 customers in its local area.

For the time being, most of MainStreet's clients include weight loss centers, private sports clubs, personal trainers and athletic teams. There are also some businesses using their services for free in exchange for being the company's guinea pigs. For now, the company is happy with its growth since it wants to maintain a personal relationship with its customers.

Most small businesses shy away from having a mobile app built for them due to the cost. The creation of a mobile app can range anywhere from $5,000 up to $100,000, depending on what the client needs. If the client wants their app to be compatible with both apple and android devices, the cost increases. MainStreet has decided to charge subscription fees ranging from $39 to $185 each month depending on the amount of traffic generated by the mobile app.

This new company's business planning has allowed other small New Jersey businesses to have access to a digital medium they may not have otherwise had access to right away. By slowly and steadily increasing their clientele, the MainStreet may have the chance to perfect not only its product, but its business model as well. Being innovative with technology is helpful, but being innovative in marketing and sales can be more helpful to a new business. By finding a way to build a symbiotic relationship with other small businesses, MainStreet may ensure they always have a loyal client base.

Source:, "Jersey City startup creates build-an-app platform for small business owners," Stacy Jones, March 24, 2013

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