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New Jersey coffee roasters' business planning pays off

A New Jersey couple turned their love of coffee into a thriving small business. The Rutgers University alums are even selling their coffee to their alma mater thanks to their careful business planning. The couple is continuously looking to improve their product and is even able to promote a sustainable business and give back to the community.

The couple had been roasting their own coffee beans for themselves, family and friends when a trip to Belgium changed their lives. That's when Red House Roasters was born. However, the couple didn't rush into opening the business. They spent eight years planning, saving money, and learning as much as they could about roasting coffee.

Their hard work is paying off. The company, which has been open since 2010, now supplies coffee to Raymond's in Montclair and other locations around New York City and New Jersey, Cool Beans in Oradell, and now Rutgers University. The company gives back to their community as well. Coffee beans that aren't considered good enough to sell, but certainly drinkable, are given to a local soup kitchen. The parts of the beans that are discarded during the roasting process are donated to a compost and fertilizer farm, and the burlap bags they receive the beans in are given to a local bee farm.

Red House Roasters can serve as an example that with careful business planning and research, a dream can become a reality. Part of that planning and research may include seeking professional advice about complying with all of the legal and regulatory requirements of a particular business. Making sure that a business is formed properly and is consistent with all applicable laws and regulations can only serve to give a new business the best chance of success.

Source:, "Two Rutgers University alumni open coffee roasting company, sell to university coffee shops," Oct. 9, 2012

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