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Business planning for Allergan increases presence in New Jersey

Allergan, a company known for Botox, has decided to move its clinical trial offices to New Jersey. The company, whose business includes much more than Botox, has been successful in gaining approval for seven new products in two years. With that kind of success, Allergan's business planning had to turn to finding a location that would provide them with more space and more qualified potential employees.

Over the next 5 years, the company will be hiring around 400 people for its operation in New Jersey. The New Jersey Economic Development Authority's Business Employment Incentive Program is giving Allergan a $14.9 million as part of a jobs agreement. The company already employs approximately 20 people in Bedminster, and its new offices will be located in Bridgewater.

The company is currently working on development of pharmaceuticals for macular degeneration and baldness. Allergan may be best known for Botox, but the bulk of its revenue comes from sources other than Botox. The company's eye care products earned the company $2.5 billion in sales last year, and Botox generated nearly $1.6 billion in sales last year.

Allergan's overall business planning dictates that it not spread itself too thin, choosing to focus on a few narrow areas and be really good at them. In doing that, the company has to go where the employee market is located, and for them, that's New Jersey. A willingness to do what needs to be done, wherever it needs to be done, is only the first step. Having a solid business plan that has vetted out any issues and considered all of the angles will help any business succeed.

Source: Nj.com, "Allergan's move into New Jersey will support a product pipeline that goes beyond Botox," Susan Todd, Sept. 4, 2012

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