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DreamWorks' business planning includes a New Jersey Theme Park

"Shrek," "Madagascar," and "Kung Fu Panda" are just three of the big hits DreamWorks is known for around the world. Now, the people at DreamWorks are hoping the theme park in their business planning will also be a big hit.

The company is planning to open the park in the New Jersey Meadowlands as part of the American Dream Project. Plans to open a theme park in Dubai were scrapped, but the project in New Jersey is moving forward.

According to DreamWorks' chief executive officer, the park will include an indoor ski slope, a water park, aquarium and a live theater, in addition to other attractions. Unfortunately, the company does not think the park will be open in time for the 2014 Super Bowl, which is to take place in the Meadowlands.

However, the company is hoping that when the park does open, its close proximity to New York City -- admittedly one of the biggest tourist spots in the world -- should make it a success. Building the park in the Meadowlands will put the park just 10 miles from New York City. People from all over the world would have the opportunity to visit the park as part of their New York City experience.

Anytime a business decides to take on a large project with an equally large budget, a lot of time and effort goes into the planning. In addition to location, budget, and timing issues, there are also the business and legal ramifications to consider. Careful business planning that takes the time to identify and tackle any and all of the foreseeable issues may help ensure the success of any project. As such, appropriate business planning is critical to the success of DreamWorks' New Jersey theme park.

Source: Business Insider, "DreamWorks Announces Indoor Theme Park In New Jersey," Michael Izzo, July 12, 2012

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