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Years of business planning pays off for Princeton Chemists

A new business venture led by Princeton chemists has recently been launched in New Jersey. The business planning for a new company called Liquid Light took years to construct and bring to fruition. The planning for the company began with an idea that was considered by many to be before its time.

A Princeton chemistry professor focused on how to harness carbon dioxide, the greenhouse gas, and use it to make fuels. As a result, he and a recent Ph.D. graduate are the founders of Liquid Light. The idea was born back in the 1990's, and it has taken years of hard work to happen. Once technology caught up to the idea, they were ready to put their business plan into action.

Starting a new business takes dedication, determination, and solid planning. Most businesses don't take as long to get off the ground as this one, but the chemists at Princeton are an inspiration to those who have a notion about something and aren't sure what to do with it. Coming up with the inspiration for a business is only the first step in making it happen.

Research is essential in taking an initial blueprint for a business and actually starting the operations. Outside of the logistical details such as name, place, and mission, there are also the practical details. Those include knowing and researching the laws regarding business formation in New Jersey. The best laid business planning can be easily sabotaged by not knowing the rules and laws of setting up a business. And that is a true for Princeton professors as it is for body shop mechanics and doughnut makers.

Source:, "Startup born in Princeton lab turns carbon dioxide into fuels," Catherine Zandonella, June 14, 2012

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