Donnelly Ritigstein Law Offices
Call for a Free Consultation
Toll Free 866-907-6368 Local 856-324-6147

Business planning crucial for new Johnson & Johnson's CEO

Business planning is a crucial element of any sized organization in New Jersey or elsewhere, a fact reiterated by the new CEO of Johnson and Johnson's, the world renowned health care company.

The company's problems began in 2009, coming on top of the great recession, when some of the its best known products found their way onto store shelves with metal shavings inside, unpleasant smells and mismatched ingredients. That led to massive recalls, which set the company back some $1.5 billion in sales, a staggering amount. With the effective date of his stewardship set for April 26, business planning appears to be at the top of the new CEO's agenda.

Any company can experience problems, sometimes from within and sometimes from forces beyond control. Perhaps one thing that separates a good company from a great one is the manner in which they respond to a crisis. At times, that calls for new leadership, but it always calls for a forward thinking vision.

The new CEO has targeted the company's over-the-counter medicine business as needing an overhaul. Plans are being made to improve manufacturing while getting products that were taken off the market back on store shelves.

Other new initiatives include an awareness and openness to extending the Johnson and Johnson's brand to emerging market countries. Previously, the company was not aggressive in this area. The new approach could translate into taking advantage of opportunities to purchase generic drug businesses in these areas.

There are also other issues surrounding business litigation and the company's purchase of a maker of orthopedic products. The new CEO has set an expansive agenda to get the company back on track, and business planning will likely be a crucial component of each decision made. Whether large or small, whether a start-up or well established, learning from prior successes and failures is a key factor in preparing for the future of a New Jersey business.

Source: Wall Street Journal, "New J&J CEO Zeroes In on Recalls," Jonathan D. Rockoff and Peter Loftus, April 25, 2012

No Comments

Leave a comment
Comment Information

Moorestown Office
212 West Route 38
Suite 200
Moorestown, NJ 08057

Map & Directions

Haddonfield Office
132 Kings Highway E
Suite 105
Haddonfield, NJ 08033

Map & Directions

Linwood Office
327 Central Avenue
Linwood, NJ 08221

Map & Directions

Cape May Court House Office
618 Route 9 South
Cape May Court House, NJ 08210

Map & Directions

Gloucester, Cumberland and Salem County Offices
57 Euclid St.
Woodbury, NJ 08096

Map & Directions

Back To Top